Enero acquires UK based McDonald Butler Associates
April 28, 2021 4:02
Enero has announced its acquisition of McDonald Butler Associates, a B2B sales and marketing agency based in the UK.
The announcement:
Enero Group (ASX: EGG) today announced the acquisition of McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specialising in the $5.2 trillion technology industry, by Hotwire, its global technology communications consultancy.
Aligned with the Group’s global strategy to scale and expand the digital capabilities of its core agency brands, including Hotwire, BMF and Orchard, the acquisition of MBA will add account-based marketing and channel marketing expertise and experience to Hotwire’s award-winning communications pedigree in the UK and globally. McDonald Butler supports a strong client roster of technology clients including: Accenture, Adobe, AWS, Citrix, Dell Technologies, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems and PWC, which com
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