Hotwire hit by challenging tech sector in H2
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Hotwire Global expands Australian leadership team
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July 1 2021, 9:31 am | BY Ricki Green | No Comments
Enero Group has today announced Nick Burton’s appointment as group strategy and M&A director. Based in the Group’s headquarters in Sydney, Burton will be responsible for developing and executing the Group’s growth strategy and mergers and acquisitions activities.
Burton’s appointment will see him become part of the executive leadership team and will report to Brent Scrimshaw, Enero Group CEO, effective immediately.
Says Scrimshaw: “Nick’s industry experience and deep expertise in corporate strategy, mergers and acquisitions will be invaluable to Enero and our agencies, as we progress our global strategy and identify growth opportunities across the Group. He will play a critical role in our global growth agenda and we’re thrilled to have him join at a very important time in the Group’s evolution.”
Enero acquires UK based McDonald Butler Associates
April 28, 2021 4:02
Enero has announced its acquisition of McDonald Butler Associates, a B2B sales and marketing agency based in the UK.
The announcement:
Enero Group (ASX: EGG) today announced the acquisition of McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specialising in the $5.2 trillion technology industry, by Hotwire, its global technology communications consultancy.
Aligned with the Group’s global strategy to scale and expand the digital capabilities of its core agency brands, including Hotwire, BMF and Orchard, the acquisition of MBA will add account-based marketing and channel marketing expertise and experience to Hotwire’s award-winning communications pedigree in the UK and globally. McDonald Butler supports a strong client roster of technology clients including: Accenture, Adobe, AWS, Citrix, Dell Technologies, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems and PWC, which com