Leticia Bufoni is one of the world s most influential female skateboarders. Here s how the Brazilian-American conquered the planet with her skills and talent.
we put on a competition. we built a skate park. larry: where, in sacramento? no, all over the country. we ve done three of them in orange county. one in new york city. we re going to portland, chicago, south africa. it s turned into a great business for us. larry: how do you make money? we haven t made any money on it yet. but it s just a lot of fun. larry: how will you make money? through sponsorships and through apparel, things like that. but mainly it s just building the brand name, the maloof name. it s been fantastic. we ve had for instance, we get 17 million hits a month on our website. that s how big this skateboarding is. larry: 17 million hits? yes. it s called the maloof money cup. we re all caught by surprise how big it is, really. it s been huge. it s going to be televised nationally and will be in 65 countries. so skateboarding is huge with the youth today. larry: when you wanted to do
larry: how will you make money? we will through sponsorships and apparel and things like that. but mainly, it s just building the brand name, the maloof name. it s been fantastic. for instance, we got 17 million hits a month on our website. that s how big this skate skateboarding is. larry: 17 million hits? yes. it s called the maloof money cup. we re all caught by surprise how big it is, really. it s been huge. it s going to be televised nationally and will be in 65 countries. so skateboarding is huge with the youth today. larry: when you wanted to do this, phil, what did you think? i think it s a great idea. larry: you liked it right away? yeah, he had to convince me. he said 12 million kids skateboard, 9 million play baseball. is that correct, joe? yeah. larry: more kids skateboard than play baseball? it s part of pop culture, don t you think? my kids love it. and they re 4 and 7. it s just a whole lifestyle