we put on a competition. we built a skate park. >> larry: where, in sacramento? >> no, all over the country. we've done three of them in orange county. one in new york city. we're going to portland, chicago, south africa. it's turned into a great business for us. >> larry: how do you make money? >> we haven't made any money on it yet. but it's just a lot of fun. >> larry: how will you make money? >> through sponsorships and through apparel, things like that. but mainly it's just building the brand name, the maloof name. it's been fantastic. we've had -- for instance, we get 17 million hits a month on our website. that's how big this skateboarding is. >> larry: 17 million hits? >> yes. it's called the maloof money cup. we're all caught by surprise how big it is, really. it's been huge. it's going to be televised nationally and will be in 65 countries. so skateboarding is huge with the youth today. >> larry: when you wanted to do