A V JENNINGS AND PROJECT HOMES
“It makes me a very proud old builder.”
AV Jennings, aged 95, in an advertisement for a display village in 1991
When Melbourne real estate agent Horrie Amos was short of homes to sell, his brother-in-law, and auctioneer, Bert Jennings, suggested they build houses, making a product to sell. Which they promptly did to great effect, and the subsequent ideas developed between the two World Wars created the Australian ‘project home’. (You can skip the history and go straight to the lessons at the end).
Bert Jennings
Horrie and Bert went back years. In the early 1900s, when Bert was still a teenager, Horrie had encouraged him to invest his savings, garnered from work as a ‘dental mechanic’, into blocks of land. As WW1 broke out, Bert sold the land and bought a house, and in 1916 aged 19, he enlisted in the AIF, serving as staff sergeant in the ‘Dental Detail’ of the Australian Army Medical Corps, at home and in Britain.
After the war Bert j
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