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BENGALURU: It’s not just consumers who are worried about WhatsApp’s policy changes. Businesses that use WhatsApp’s application programming interface, or API, to reach customers and deliver sensitive documents are also concerned about the changes, which would see deeper integration of the messaging platform with Facebook.
These businesses want to take a closer look at the new policy as they regularly use WhatsApp to transmit private data like health test results and financial statements, or even personal information like travel and hotel bookings. At least two large digital platforms that use WhatsApp Business in India told TOI they plan to take the matter up with the company. They will then evaluate if they want to continue using the channel for communicating with their users.