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capital. it s money straight out of your own pocket sbout of the organic nature of the business and what the business is generating. the founder of ultra light start-ups new york says this business model is right for the times. investors are only giving money to successful entrepreneurs or people that already have traction. and so you need to get some traction first, starting with revenue first and then going on to scale afterwards. hamilton caldwell started his business, maia yogurt, on his stove in his apartment. he knew he was going at it alone. i gave this thing everything i had. leveraging the marketing power of facebook and twitter, he spends the majority of his time talking to customers at grocery stores in the new york city area and visiting the pennsylvania facility where, in ultra light fashion he has outsourced his yogurt
equity as a company matures. i m surprised how many people are working together and have no contingency plan for what happens if you want to leave? what happens if, god forbid, something happens to me and my husband owns all the equity in the company. they don t have a buy-sell agreement. i wouldn t advise people do that the very first day they start. let s make sure the business is viable, has revenue, and we ll be here for a couple of years. but once we know we have something of value, let s think about what could go wrong in terms of departure and plan for that. all of these things, hard discussions to have, but incredibly important. absolutely. thank you so much. to learn more about today s show click on our website. it s openforum.com/yourbusiness. you ll find all of today s segments plus web-exclusive content with more information to help your business grow. you can also follow us on twitter @msnbcyourbiz.
i put in $7,000 of my own money. these company read called ultralights, business founded with practically no capital. the idea is you re not seeking venture capital. it s money straight out of your own pocket and out of the organic nature of the business. and what the business is generating on its own. graham lawler, founder of ultralight startups new york, says this business model is right for the times. investors are only giving money to successful serial entrepreneurs or people that already have traction. and so you need to get some traction first. and the way is starting with the revenue first, then going off to scale afterwards. everyone laughs at me and thinks that it takes hundreds of thousands of dollars to get a business off the ground. it really takes time. a lot of time. plus, a little money. hamilton caldwell started his business, maia yogurt, on the stove in his new york city apartment. i went from sitting on a trading desk the size of a football field to r