the organic nature of the business and what the business is generating on its own. the founder of ultra light start-ups new york says this business model is right for the times. investors are only giving money to successful serial entrepreneurs or people that already have traction. you need to get some traction first and the way you do that is starting with the revenue first and going on to scale afterwards. hamilton caldwell started his business on the stove in his new york city apartment. he knew he was going at it alone. it took a little boot strapping. i gave this thing everything i had. while leveraging the marketing power of facebook and twitter, caldwell spends the majority of his time in the new york city area and visiting the pennsylvania facility where in ultra light fashion, he has outsourced his yogurt production. if you were to start a yogurt
capital. it s money straight out of your own pocket sbout of the organic nature of the business and what the business is generating. the founder of ultra light start-ups new york says this business model is right for the times. investors are only giving money to successful entrepreneurs or people that already have traction. and so you need to get some traction first, starting with revenue first and then going on to scale afterwards. hamilton caldwell started his business, maia yogurt, on his stove in his apartment. he knew he was going at it alone. i gave this thing everything i had. leveraging the marketing power of facebook and twitter, he spends the majority of his time talking to customers at grocery stores in the new york city area and visiting the pennsylvania facility where, in ultra light fashion he has outsourced his yogurt
i put in $7,000 of my own money. these company read called ultralights, business founded with practically no capital. the idea is you re not seeking venture capital. it s money straight out of your own pocket and out of the organic nature of the business. and what the business is generating on its own. graham lawler, founder of ultralight startups new york, says this business model is right for the times. investors are only giving money to successful serial entrepreneurs or people that already have traction. and so you need to get some traction first. and the way is starting with the revenue first, then going off to scale afterwards. everyone laughs at me and thinks that it takes hundreds of thousands of dollars to get a business off the ground. it really takes time. a lot of time. plus, a little money. hamilton caldwell started his business, maia yogurt, on the stove in his new york city apartment. i went from sitting on a trading desk the size of a football field to r