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Our lake is more than just an Ikea toilet brush - Sweden reclaims names from furniture giant s products

The campaign by Visit Sweden to remind shoppers that those Ikea product names are real places.

Sweden is reclaiming its place names from IKEA

A sign reading "Welcome to Bolmen: more than an IKEA toilet brush" was erected on the lakeside that shares the name — just one example of the Swedish tourist board s

Sweden is reclaiming its place names from IKEA

A sign reading "Welcome to Bolmen: more than an IKEA toilet brush" was erected on the lakeside that shares the name — just one example of the Swedish tourist board s

Our lake is more than just a toilet brush : Sweden reclaims place names from Ikea

For millions of consumers around the world, a trip to Ikea is a smorgasbord of economical furniture and household objects all with tongue-twisting names.

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