From NORBERG to BOLMEN, Visit Sweden is reclaiming 21 IKEA product names because these hidden Swedish gems are currently more popular for being IKEA homewares.
A sign reading "Welcome to Bolmen: more than an IKEA toilet brush" was erected on the lakeside that shares the name — just one example of the Swedish tourist board s
Most people will know the name of plenty of scenic locations in Sweden. But they may not realise it. And the country is rebelling. Bolmen has even launched a new slogan: “Bolmen – more than an IKEA toilet brush”. Visit Sweden is trying to reclaim the names of its tourist destinations from IKEA. For years, when typing […]