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What is a CMO (Chief Marketing Officer)

In this McKinsey Explainer, what explore what a CMO is and why the role of the Chief Marketing Officer is an essential part of today's modern C-suite.

Ann mukherjeeMaggie schmerinUnited airlines

Will companies stay on Threads after rushing to join? | Crain s Chicago Business

Will companies stay on Threads after rushing to join? | Crain s Chicago Business
chicagobusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chicagobusiness.com Daily Mail and Mail on Sunday newspapers.

United statesMaggie schmerinJosh rangelJennie peelleTim calkinsElon muskNorthwestern university kellogg school of managementChicago bullsNorthwestern universityKellogg school

Beyond belt-tightening: How marketing can drive resiliency during uncertain times

During tough times, marketing is often the first to be trimmed. But cost cutting would be a mistake. Instead, companies should invest in marketing as a key to long-term growth.

United statesJon flugstadKevin laczkowskiMarc brodhersonTiffany chenNancy luJack trotterKelsey robinsonMaggie schmerinJacob aderQuentin georgeJulien boudetMartin hirtUnited airlinesNorth americanKinsey quarterly

United Airlines expands at DIA amid bid to be Denver s hometown airline

United is the largest private employer in Denver with nearly 10,000 employees.

United statesNorth carolinaMontego baySaint jamesPuerto ricoAxios denverScott kirbyMaggie schmerinDan landsonUnited airlinesSan juanDallas based southwestCentral park

United Airlines Makes Major Advertising Comeback in 2022

United Airlines launched a new era in branding for the company this year when it unveiled its Good Leads the Way marketing campaign.

United statesJosh earnestMaggie schmerinScott kirbyUnited airlinesContinental airlinesSouthwest airlinesGood leadsChief customer officer josh earnest

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