McKinsey’s Global Resilience Survey reveals how leaders in advanced industries view the current landscape and highlights the challenges ahead as they manage uncertainty.
During tough times, marketing is often the first to be trimmed. But cost cutting would be a mistake. Instead, companies should invest in marketing as a key to long-term growth.
Effective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant benefits already.