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May 3 2021, 9:45 am | BY Kim Shaw | No Comments
Early last week Smart Communications in the Philippines released its long-awaited “Live Your Passion with Purpose” campaign via Dentsu Jayme Syfu headlined by the world’s leading pop icon, BTS.
The epic campaign established Smart Communications in advertising history as the first and only Philippines company to ever seal a direct partnership with BTS under HYBE, formerly Big Hit Entertainment.
Shot in Seoul at the height of the global lockdown, the campaign has the seven BTS members on different versions of The Penrose Stairs, symbolic of defying impossible situations. It is set to two of the band’s most recent hits, Life Goes On followed by the record-breaking hit Dynamite, appropriately providing the score to a timely and encouraging message to Filipino ARMY during the Philippines’ most challenging time.
Published April 18, 2021, 12:32 PM
Kada Uno’s COVID-19 Project enters its second phase through
BARKada-Uno: Benildean Artists Rising #BangonArtista, an awareness and fundraising campaign on Friday, April 30, 2021, which advocates the plight of artists and cultural workers immensely affected by the coronavirus pandemic.
Proceeds will benefit non-profit organizations Movie Workers Welfare Foundation Inc. (MOWELFUND) and Artists Welfare Project, Inc. (AWPI) as they continue to highlight the need for policies to protect artists.
Jenny Lee Bonto
Kada Uno is a collaboration between the De La Salle Philippines (DLSP), which unifies the efforts of Lasallian institutions, plus the School of Design and Arts of the De La Salle-College of Saint Benilde and other partners.