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Lord Krishna and the art of creative thinking

Our guest author unravels the timeless wisdom of Lord Krishna to reflect upon the modern marketing practices of today's dynamic business world.

Bhagavad gitaDwapar yugaTreta yugaVinay kanchanKing jarasandhaSouthwest airlinesLord krishnaMadness startsGolden ruleEye hospitalSudarshana chakraCeat tyresGuest articleBrand advertising

Is this the era of WSP - who is saying the proposition?

It seems so, at least if an average sampling of commercials during an IPL telecast, is anything to go by.

United statesB amitabh bachchanVirat kohliVinay kanchanisMichael jordanVishwanathan anandShah rukh khanAishwarya rai bachchanVinay kanchanAlia bhattIndian premier leagueAmitabh bachchanRai bachchanDark milk chocolateMadness startsCeleb endorsers

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