PepsiCo Launches Frutly, a New Hydrating Juice Water
Made with water, fruit juice, and electrolytes for taste, Frutly provides teens with flavorful hydration
News provided by
Share this article
Share this article
PURCHASE, N.Y., Feb. 23, 2021 /PRNewswire/ PepsiCo has released one of its newest product innovations, Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fro͞otlē or fruit-ly) is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E.
(PRNewsfoto/Frutly)
Frutly was created in response to a clear whitespace among juice brands, aiming to reinvigorate the category by addressing both parents desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood. In fact, 56 percent of people leaving the ambient juice category blame poor nutritional factors like sugar,