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PepsiCo Launches Frutly, a New Hydrating Juice Water
Made with water, fruit juice, and electrolytes for taste, Frutly provides teens with flavorful hydration
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PURCHASE, N.Y., Feb. 23, 2021 /PRNewswire/ PepsiCo has released one of its newest product innovations, Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fro͞otlē or fruit-ly) is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E.
(PRNewsfoto/Frutly)
Frutly was created in response to a clear whitespace among juice brands, aiming to reinvigorate the category by addressing both parents desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood. In fact, 56 percent of people leaving the ambient juice category blame poor nutritional factors like sugar,
Frutly ‘teen’ beverage fills white space in ambient juice category, says PepsiCo While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch Frutly fills “a white space in the ambient juice aisle.”
Available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors,
Frutly is made with water, fruit juice concentrates, electrolytes, and natural flavors, and contains 60-calories per 12 oz bottle, 15g naturally occurring sugar from the juice, and 20% of the DV for vitamin C and E. To place this in context, 12oz of Tropicana 100% orange juice contains 34g sugar.