Dive Brief:
Madewell on Tuesday introduced its debut mobile app to the public. It was first made available to Madewell Insiders on Monday, the company stated in an email to Retail Dive. The app is free on both Android and iOS.
Using the app, customers can place orders, track their loyalty status and points, and heart and add their favorite items to their wish list. Madewell Insiders have access to additional in-app perks, including the ability to view seasonal collections early, learn about upcoming local events and access exclusive offers.
The brand plans to release more features such as inventory tracking by store location, saving preferred sizes, and providing product recommendations and digital product information while shopping in-store, per the announcement.