Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media at…
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Some Facebook advertisers say their ad campaigns are taking a hit in the wake of Apple s privacy changes.
Some of Facebook s most widely used ad tools like Ads Manager and its Audience Network are affected.
Advertisers are mitigating the impact by targeting bigger audiences and using new measurement techniques.
A little over two weeks since Apple rolled out its iPhone privacy, or App Tracking Transparency, changes, some Facebook advertisers say their ad campaigns are already taking a hit.
Apple s iOS 14.5 update requires apps to serve a pop-up notification to users seeking their permission to track them for advertising purposes.
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Google s plans to nix ad tracking has big implications for adtech companies, brands, and publishers.
Advertisers will shift to collecting consumer data and targeting people contextually, experts said.
The move will likely make Google s ad business more powerful, ad execs said.
Google sent shockwaves through the advertising industry on Wednesday when it announced that it would stop tracking individual users as they browse the web.
It was already planning to strip third-party cookies from its Chrome browser by next year. Advertisers use that data to target and measure ads. It now plans to wipe out any tracking or tools that identify people, which advertisers use to pinpoint ads for specific audiences.