The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market
, , Influencer Marketing, 2023, creator economy, INCA, Tiki, MX Player, influencers, Creators, social media, short video platforms, early trends 2023, industry outlook 2023
Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of influencer marketing has emerged in the era of the creator economy.
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