A search for authenticity helped unlock a more inclusive – and creatively rich – advertising approach for Virgin Media. Paulina Thompson, Strategy Director at adam&eveDDB, outlines some of the practical lessons learned along the way.
Ad of the Day: Virgin Media celebrates the connective power of music thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Virgin Media ad celebrates intergenerational musical connection campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
O2 launches Here comes brighter as indoor hospitality restrictions ease
Campaign is created by VCCP.
by Sean Hargrave
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