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You're doing it wrong: Emotion doesn't mean emotional - Marketing edge

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

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'Walking the walk and talking the talk': behind the scenes of Virgin Media's 'Skatergirl'

Adam & Eve/DDB copywriter Edward Usher and planning director Claire Strickett talk authenticity in their three-part series for Virgin Media.

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Our best Christmas food gifts – with recipes | Christmas food and drink

From our archive: from festive pickles and homemade sweets to luxury biscuits and exotic oils, a a gift you’ve made yourself can make someone’s Christmas

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Back in the mix: cocktails for outdoor meet-ups | Food

What cocktails are good to make for a gathering outside? Jess, Bath The key to park-time drinking (in moderation, of course) is keeping things chilled. “Warm cocktails are one of the worst things in the world,” says Claire Strickett, co-author with Bert Blaize of Which Wine When. Salvation, though, comes in the form of a vacuum flask: “Obviously it keeps things cold, too, so make a cocktail, put it in the fridge and then into the Thermos.” One such drink could be a cosmopolitan, or, as Strickett puts it, a Cosmos. “I’ve spent lockdown rediscovering Sex and the City, so I’m back into them.” She shakes 30ml Chase vodka, 30ml triple sec, 50ml cranberry juice and 20ml lime juice per person, chills overnight, then transports in her trusty flask and garnishes with a slice of lime on arrival.

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