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Maribel Vidal, president of the MW Latam Women Leadership Council will moderate the panel
“Brands and advertising as meaningful agents of change to break down stereotypes” is the name of the panel organised by McCann Worldgroup to collaborate with the Women Economic Forum, which will be held via streaming and for the first time in Chile on March 18th and 19th.
The instance will have regional marketing references, such as Fernando Fascioli, president of MW for Latin America and the Caribbean; Adriana Noreña, vice president for Google Latin America; Macarena Bravo, marketing manager of General Motors Chile, Uruguay, Paraguay and Bolivia; and the lawyer Dolores Irarrázaval, member of the board of directors of the Council of Self-regulation and Advertising Ethics of Chile (CONAR). Likewise, the moderator will be Maribel Vidal, president of the MW Latam Women Leadership Council.