Little Black Book, McCann Worldgroup Latin America & Caribbean President talks to Laura Swinton about creativity and ecommerce across the region and helping clients navigate the political, economic and psychological realities ahead
Hires, Wins & Business 24 Add to collection
Executives will act alongside the agency s board following the philosophy built in the last years of using data and technology, creative efficiency
WMcCann announces that as of July 1st, 2021, Hugo Rodrigues, who has spent the past 3 and a half years as Chairman & CEO, will assume the role of Executive Chairman, while André França, VP of Data and Media, will be the new agency CEO.
From his new role, Hugo Rodrigues will be even closer to clients, and will continue to help André in his management, side by side with the agency s leadership team – Renata Bokel (CSO), Letícia Costa (Executive Director of Operations), Kevin Zung (COO), Marcio Borges (Director-General of RJ), Tato Bono (VP of Production), Vitor Lief (CFO), Alexandre Morais (Director-General of BSB) and Paula Molina (HR Director) – so that WMcCann continues attentive to market expectations, trends and opportunities, and always seeking the best results for clients.