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The Macallan Concept Number 3 showcases stellar omnichannel campaign in Hainan

Digital outreach rolled out across e-commerce and social networking sites, while in-store activations included physical displays and more than 300 trained staff

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Edrington highlights collaboration and a personal touch with The Macallan

Edrington highlights collaboration and a personal touch with The Macallan
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Interview: Collaboration, innovation & The Macallan Concept Number 3

Interview: Collaboration, innovation & The Macallan Concept Number 3
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Engaging digital activation brings The Macallan Concept No 3 to life

Engaging digital activation brings The Macallan Concept No 3 to life
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Interview: Lifting the lid on The Macallan Concept Number 3

Interview: Lifting the lid on The Macallan Concept Number 3
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