The Macallan Adds A New Scotch Single Malt to Its Archival Series
The Macallan Adds A New Scotch Single Malt to Its Archival Series
The Macallan recently revealed a new addition to The Archival Series. The new release Folio 6 celebrates the 1984 advertisement story of the then Chairman of the company, Allan Shiach.
An avid writer and advertising enthusiast, Shiach tasked his creative advisors with delivering a memorable campaign for the brand. This led to an iconic image depicting Shiach doing a sword-dance over a crossed brush and pen, symbols for his creative men, and appears to illustrate the gauntlet he had thrown down to them. The advertisement featured a headline which included the words, “ever keen to keep his Publicity Advisers on their toes,” ending with the strapline of: “The Macallan. The Malt.”