Grounded in family: High standards help coffee business grow, despite pandemic
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Fiddleheads co-owners Steve Klimczak, Mahnaz Marcy and Mike Wroblewski.
Credit: Jake Hill
When Fiddleheads Coffee Roasters opened in 1996, it was one of the first coffeehouses in Ozaukee County. Starbucks, then a 1,000-store company still in the early stages of its nationwide expansion, and other big-name coffee…
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So, for Fiddleheads founder Lynn Wroblewski, educating customers about premium coffee – and why they should spend money on it – was a central part of the job.
“People didn’t know what a mocha was, what a latte was; it was a foreign language to them,” said owner Mike Wroblewski, Lynn’s brother, who joined the business about six months after Fiddleheads’ flagship location opened its doors along Thiensville’s Main Street.