A Singles Day without livestream super hosts leaves Alibaba in a quandary
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A Singles Day Without Livestream Superhosts Leaves Alibaba in a Quandary
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.
Kuaishou, China’s second largest short video platform, will soon restore the accessibility of Taobao products in Kuaishou livestream rooms and shopping pages, according to ChinaStarMarket news quoting people familiar with the matter. The change is expected to take place between October 28 and October 31, two weeks ahead of China’s annual shopping festival - the double 11 (November 11).On March 1 this year, Kuaishou blocked the access of Taobao links on its platform. The move was seen as a signal for Kuaishou’s expansion in the e-commerce sector, following the footsteps of Douyin, TikTok’s sister app, which blocked external shopping links as early as October 2020.Since last year’s double 11, the e-commerce landscape in China has changed drastically. New Oriental, the former K-12 education giant, has launched its livestream shopping business on Douyin, and received phenomenal success - their account currently has over 27 million followers, and is known for the funny yet informa