/ Posted on 6 April, 2021 17:11
The Covid-19 pandemic brought with it massive job and revenue losses for the tourism industry, but it has also helped to accelerate the adoption of technology in touring businesses.
Arival’s CEO, Douglas Quinby, shared during a session titled What’s Next in Experiences: The Outlook for Tours, Activities & Attractions at ITB Berlin NOW: “In 2019, tourism activity was a small percentage of business booked online, as opposed to other portions such as flights and hotels. In comparison, it’s well over 50 per cent for flights, but this industry is catching up.”
Merlin Entertainments, which manages the London Eye and other attractions, used the lockdown period to accelerate its digital integration programme