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Air India s Flying Returns members gain global benefits with Merlin Entertainments partnership

Air India s Flying Returns members gain global benefits with Merlin Entertainments partnership
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Go City adds iconic London experiences through Merlin Entertainments partnership

Go City adds iconic London experiences through Merlin Entertainments partnership
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Go City expands London offerings in strategic partnership with Merlin Entertainments

Stay updated with the latest global travel and hospitality industry insights. Since 1999, TravelDailyNews International brings you comprehensive news, trends, and analysis to empower travel professionals worldwide.

Top sightseeing pass provider Go City partners with global leader in branded entertainment destinations Merlin Entertainments, adds seven top London attractions to its passes

Pandemic accelerates technology adoption in end-destination industry

/ Posted on 6 April, 2021 17:11 The Covid-19 pandemic brought with it massive job and revenue losses for the tourism industry, but it has also helped to accelerate the adoption of technology in touring businesses. Arival’s CEO, Douglas Quinby, shared during a session titled What’s Next in Experiences: The Outlook for Tours, Activities & Attractions at ITB Berlin NOW: “In 2019, tourism activity was a small percentage of business booked online, as opposed to other portions such as flights and hotels. In comparison, it’s well over 50 per cent for flights, but this industry is catching up.” Merlin Entertainments, which manages the London Eye and other attractions, used the lockdown period to accelerate its digital integration programme

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