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Twitter Australia lost 46pc of its ad dollars after Elon Musk s takeover

In the weeks after billionaire Elon Musk took over Twitter, advertisers pulled almost half of their advertising – costing the platform millions of dollars.

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DE&I efforts by Australian media not translating to on-screen targets: Magna

DE&I efforts by Australian media not translating to on-screen targets: Magna
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Mediabrands Media Responsibility Index says Aussie media lags in sustainability + inclusivity

Australian media are lagging global counterparts on sustainability commitments and DE&I ambitions are not translating into accountability. These are two key findings of the Australian report of IPG Mediabrands’ latest Media Responsibility Index, launched today. Compiled by IPG Mediabrands

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Australian digital ad spend booms while linear TV staggers into 2023: Magna forecast

Australian digital ad spend booms while linear TV staggers into 2023: Magna forecast
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Australia s ad market up +8% this year to reach $22 3 billion – Magna s Global Ad Forecast – Campaign Brief

Australia’s advertising market grew by +8% this year to reach AUD 22.3 billion ($16.8 billion) and an additional +5% in 2023 to AUD 23.5 billion ($17.7 billion) according to MAGNA's Global Advertising Forecast for December 2022, released today. This reflects the economic growth environment. GDP will

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