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Samsung Ads Behind The Screens Event: Showcasing Market Leadership In Connected TV

Samsung Ads Behind The Screens Event: Showcasing Market Leadership In Connected TV
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New south walesKirsten rioloToby dewarLucy formosaAshley wongSam cookeBrigitte slatteryKun zhangRichard wheelerUniversal picturesHinchcliff houseSamsung adsMarketing directorFree ad supported streamingHannah partnerHome entertainment

Outlook - TV in 2024 will be about measurement, fragmentation and streaming

“I haven’t been this excited for a year ahead in a long time.

United statesFrance generalNew south walesFoxtel hubblKim portrateYael milbankAndrew gilbertLucy formosaFoxtel videoampMichael stephensonJames bayesChris colterLucy formosa morganMelanie hoptmanAndrew murrayRetail media networks

Lucy Formosa Morgan on the ad market s biggest challenges

AI, the WFH revolution, the big spending ad categories and the challenges for agencies.

Lucy formosaLucy formosa morganLformosa morganBlack fridayCyber monday

Media agencies on Victoria s Commonwealth Games exit

Broadcast rights hadn’t been finalised.

Dan andrewsLucy formosaRob macleanAndrew teohCommonwealth gamesLucy formosa morganComm gamesMedia storeCoast commonwealth games

Media agencies on VOZ

“As VOZ becomes currency, we see great potential for integrating cross-channel opportunities more seamlessly into our media buys.

Kaimera mcmillanYasmin sherifLucy formosaMollie crossTrent mcmillanNothing aheadVirtual australiaMedia storeAlchemy one

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