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Non-alcoholic beer consumers want fun, flavour and pints on tap

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun.

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It s more than just Dry January—a moderation movement is making winners of brewers in the $22-billion non-alcoholic beer market

Dry January has helped lure people into the non-alcoholic beer category but they often stick on for health and moderation reasons.

United kingdomAlison payneSusie goldspinkLuke boaseGlobal market insightsLucky saintDry januaryGen zersNon alcoholic beerLucky saintAlison payneBeer marketNon alcoholic beersEuropean marketsDry januaryAlcohol consumption

A moderation movement, not Dry January, is driving the growth of non-alcoholic beer

Dry January has helped lure people into the non-alcoholic beer category but they often stick on for health and moderation reasons.

United kingdomSusie goldspinkLuke boaseAlison payneGlobal market insightsLucky saintDry januaryGen zers

The brewing secrets behind tastier no-alcohol beer

There's huge demand for low and no-alcohol beer and breweries are competing for the best flavour.

United kingdomUnited statesSan diegoVan waesbergheJohn walkerMark wongJoe thomsonAlice bakerNicolak smithWillem van waesbergheLuke boaseShane mcnamaraTechnology of businessAthletic brewing companyFirebrand brewing companyBodmin moor

I was sober, now I m not – and I feel weird about drinking again

After a year of being teetotal, Jenni found herself with a glass of red wine. And the emotions that followed her return to drinking alcohol have been complex.

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