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Immunity and beauty need science and ingredient innovation say experts during CosmeticsDesign webinar

Immunity and beauty need science and ingredient innovation say experts during CosmeticsDesign webinar
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Immunity and beauty need science and ingredient innovation say experts during CosmeticsDesign webinar

The immunity concept in beauty holds huge potential across topicals and ingestibles, with some clear pathways available to move successfully forward [Getty Images] Manufacturers should pull back on making strong claims and focus more on consumer education, holistic health and wellness concepts and ingredient innovation when addressing immunity in the beauty and personal care space, say experts. That was one of the key takeaway messages that came out of the expert panel debate at CosmeticsDesign’s recent Immunity & Beauty​ webinar, moderated by CosmeticsDesign-Europe editor Kacey Culliney as part of the NutraIngredients Immunity Broadcast Series which was now available to watch on-demand​.

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Beauty and immunity support future trends and promise revealed at CosmeticsDesign webinar

Immunity Broadcast Series 2021​​ – to dig into the opportunities and challenges ahead for this nascent yet growing field. Health and beauty boom – ‘the rising importance of personal care’​ Health and beauty had long worked hand-in-hand, but as COVID-19 continued to create seismic shifts in consumer needs and expectations, the demand for personal care items – topical and ingestible – that de-stress, soothe and protect as part of wider holistic wellbeing had surged. And within the burgeoning wellbeing trend, immunity had started to be more closely considered. But were the scientific grounds for beauty to start actively participating in the immunity space strong enough? And what segments or product formats offered the most obvious way in?

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