Immunity Broadcast Series 2021 – to dig into the opportunities and challenges ahead for this nascent yet growing field.
Health and beauty boom – ‘the rising importance of personal care’
Health and beauty had long worked hand-in-hand, but as COVID-19 continued to create seismic shifts in consumer needs and expectations, the demand for personal care items – topical and ingestible – that de-stress, soothe and protect as part of wider holistic wellbeing had surged. And within the burgeoning wellbeing trend, immunity had started to be more closely considered.
But were the scientific grounds for beauty to start actively participating in the immunity space strong enough? And what segments or product formats offered the most obvious way in?