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Rap mogul JAY-Z is expanding his business portfolio with an investment in new Los Angeles-based fitness firm LIT Method.
The Empire State of Mind hitmaker is supporting the brand through his Marcy Venture Partners company, joining former New York Mets baseball star Adrian Gonzalez among LIT Method s financial backers, reported the New York Post. The exercise firm, founded in May 2020 by husband and wife duo Justin and Taylor Norris, specialises in high-intensity, Low Impact Training (LIT), using a top-of-the-line custom rowing machine, which also serves as a Pilates reformer, and resistance band training system, through which consumers can also join in live digital daily workouts.
Jay-Z Expands Business Portfolio With Fitness Firm Investment
Celebrity
Through his Marcy Venture Partners company, the Empire State of Mind hitmaker joins former New York Mets baseball star Adrian Gonzalez in giving LIT Method a financial backing. Apr 28, 2021
AceShowbiz -
Rap mogul
Jay-Z is expanding his business portfolio with an investment in new Los Angeles-based fitness firm LIT Method.
The Empire State of Mind hitmaker is supporting the brand through his Marcy Venture Partners company, joining former New York Mets baseball star
Adrian Gonzalez among LIT Method s financial backers, reports the New York Post.
The exercise firm, founded in May, 2020 by husband and wife duo Justin and Taylor Norris, specializes in high-intensity, Low Impact Training (LIT), using a top-of-the-line custom rowing machine, which also serves as a Pilates reformer, and resistance band training system, through which consumers can also join in live digital daily workouts.
LIT Method, The Leader In Low Impact Fitness, Announces Key Investment From Marcy Venture Partners And Pro Athlete To Expand Brand s Foothold In Low Impact At Home Training
The Innovative Company Behind the Patent Pending LIT Strength Machine™, An All-In-One Rower, Pilates Reformer, and Resistance Training System, Secures Funding from Notable Venture Capitalist Firm and Five-Time MLB All-Star
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LOS ANGELES, April 27, 2021 /PRNewswire/ LIT Method, the Los Angeles-based fitness company specializing in high-intensity, Low Impact Training (LIT™), and its founders, Justin and Taylor Norris, today announced an investment from Marcy Venture Partners (MVP), the venture capitalist firm co-founded by Shawn JAY-Z Carter, Jay Brown, and Larry Marcus. The round also includes an investment from former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez.