The Drinks Business
14 January 2021 By Rupert Millar
The Wine and Spirit Trade Association has produced a set of guidelines for the labelling of low and no alcoholic drinks as the category continues to grow.
The guidelines have been developed in partnership with the WSTA’s primary authority trade standards partners at the behest of both retailers and producers.
They have also been designed to complement the existing – as well as any potential future additions to – Low Alcohol Descriptors Guidance produced by the UK Department pf Health and Social Care.
The guidance aims to, “establish acceptable legal names, marketing text and general labelling requirements for low and no alcohol drinks.