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Love Brand & Co: We re reopening as a sensory delight
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Gidon Kremer: Das Solo stemmt sich gegen die Verfolgung
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WHY BRANDS MATTER FOR ECONOMIC REVIVAL
KUALA LUMPUR, 11 December 2020 ( ASIA TODAY ) A crisis triggers brand owners to reorient their marketing efforts, and usually, Advertising and Promotion (A&P) budgets are the first to be slashed. However, contrary to conventional wisdom, brands that have an enhanced presence during a crisis, such as this pandemic, will be the ones to stand out post-recovery.
“In times of crisis, consumers take notice of brands that ’stand by’ them and show that they care. Inadvertently, such brands secure customer confidence and loyalty,” International Advertising Association Malaysia (IAA Malaysia) president John D. Chacko said, adding that this is the case with both multinationals and SMEs.
it s more than that. the power of the oprah brand came through her searing honesty, whether it was producing a great big load of fat to show how much weight she had put on or lost and so on or talking about her struggles with eating disorders or whatever it may be, the abuse and so on, it was the searing honesty, wasn t it? it was the searing honesty, but i was there yesterday that in audience for oprah, you know, she taped it yesterday. it was interesting, when she talked about her show, she said that show was the great love of my life. and so it was her honesty but it was her love for every single person that came to that show. her gratitude for them showing up for her and allowing her to show up for them. so it was her honesty, but i
why was it important to oprah and in terms of how you chose the stories, who was the driving force, you or oprah? i pitched stories, the producers are pitching stories. ultimately she signs off on them. i think the reason why it s important for her is ultimately she really believes that her role, her job is to raise consciousness. she has this forum, and she recognizes the responsibility in that. and she doesn t just want to do trash television. certainly not every single day can be as substantive as a lot of the shows that she s covered. but she intersperses those important shows with topics like the best jeans for your butt. but i think that s important. the levity is really important. suzy, in terms of oprah s brand, which she described to me as the love brand, but i think
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