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In 1995, Sam Joffray founded Concept Matters, an event and new media solutions company serving blue-chip clients including the New Orleans Saints, Louisiana Superdome and College Football Playoff Group.  Through his relationship with the NFL Joffray has coordinated media solutions and technical services in the Super Bowl Media Center as an NFL vendor for the past 25 consecutive Super Bowls, starting in 1997 with the Host Committee for Super Bowl XXXI (31) in his hometown of New Orleans. 

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