consumers and everyone. i m going to start with the good news. why is this a positive, carrie? this is a vertical integration as opposed to horizontal integration. this is companies not doing the same thing and working together to do everything well. amazon has been a long time trying to get in the grocery business. i ve tried amazon s fresh direct. they re not doing well. it s terrible. whole foods has an efficiency problem and technology problem. and you think it s good for consumers. yes. better food with the technology behind them. trish: before we get to john, jonas, you don t think this is good. i think you re on to something. i think there s some concern here that amazon just gets bigger and bigger and bigger. what it leaves in its wake is a whole lot of lost retail jobs.