if you have a great product, customer service, passion, you are going to win the business. if you have a product that s going to blow away the competition, let them have it for free. my dad was an electrician. he would go to businesses and say, i know you are worried about hiring me. let me work for a day. if you don t like what i do, you don t have to pay me anything. it takes the risk out of the equation. he does a great job, great customer service. it works for us. i like that better than discounting your service saying i will do it for less money than somebody else. you don t want to get into the discount making game. it s a loss profit for you. competition is thick. eroding away your margins is not the way to play the strategy. one effective tool you can use to get your business story to customers is creating your own online video. here is five ways to have it