if you have a great product, customer service, passion, you are going to win the business. >> if you have a product that's going to blow away the competition, let them have it for free. my dad was an electrician. he would go to businesses and say, i know you are worried about hiring me. let me work for a day. if you don't like what i do, you don't have to pay me anything. it takes the risk out of the equation. he does a great job, great customer service. it works for us. >> i like that better than discounting your service saying i will do it for less money than somebody else. >> you don't want to get into the discount making game. it's a loss profit for you. competition is thick. eroding away your margins is not the way to play the strategy. >> one effective tool you can use to get your business story to customers is creating your own online video. here is five ways to have it