Washington, D.C. – The
MOBE (Marketing Opportunities in Business and Entertainment) Symposium celebrates Women’s History Month (March) with a week-long series devoted to
Women in Advertising beginning Monday, March 1. Each of the five programs will air at 7 p.m. EST on the Symposium’s Facebook Live and YouTube Live channels and is part of MOBE’s Advanced Marketing Series.
The March 1 program will feature an examination of DEI (Diversity, Equity and Inclusion) called Ride Or DEI? followed on Tuesday, March 2 with a discussion with CEOs called Power Players: Transforming Madison Avenue. The week’s remaining topics will focus on Creatives: How Is Storytelling Changing (Wednesday, March 3), Advertising Sales: Follow the Money (March 4) and Chief Marketing Officers: ROI in the New Paradigm (March 5). The complete list of panelists (which follows on a separate page below) is comprised of presidents, CEOs and senior executives at some of the industry’s top agencies.