Waco firm opens Pandemic PR to deal with COVID crisis
and last updated 2020-12-11 23:47:40-05
WACO, TX â One Waco business started helping others make it through the crisis with pandemic PR.
Early on, Liz Anderson learned the ropes of crisis communication, partnering with a bigger company.
She eventually took over the project herself while remembering two important concepts. Be proactive, and be honest and transparent, she explained.
That simple idea, honesty is the best policy, became the foundation for her new COVID crisis business Pandemic PR. You have to be honest with people. You don t want to hide anything. I think the worst thing that could happen is something bad happens like a super spreader event and for that business to not even acknowledge it. That s sad, said Anderson.
i will tell you that in 34 years of law enforcement this is the worst crime scene the most violent crime scene, that i have ever been involved in. police have accused the restaurant of refusing to cooperate with authorities, something the restaurant owners are denying. let s go to nbc s jay gray, he s in waco with the latest. first, jay, let s start with police there saying that there now have been threats against law enforcement personnel, threats to kill uniformed officers. what more are they saying about this? reporter: you re absolutely right, tamron, there is concern ongoing concern that more gang members are on the way to the area. let s show you what s going on with the investigation right now at the twin peaks restaurant here in waco. we ve seen it throughout the morning, texas rangers right there part of what are local, state police as well as federal agents on the ground. one waco officer telling us if you can name a local or state
what happened this week. the different statement to make the point that mika made earlier. yes, this guy is a lone waco who should be ignored but he is not. the secretary of state is talking about him. general petraeus is talking about him. you had the secretary of defense making a direct phone call to this pastor in florida begging him to not burn the koran. has to be something we don t know. you can t turn your back on that. from what i understand i don t think the pentagon is picking up intelligence that says this is a bad situation. i think it s the strategic communications operations at the pentagon and at central command monitor the web on a daily basis, monitor the press coverage and the media and see an issue bubbling up and they say this has enormous symbolic for our adversaries. let s dial it back. sometimes it s overstated. abu ghraib, during the humiliations those photos had far more press impact here than in the middle east. the arab media paid very little