Waco firm opens Pandemic PR to deal with COVID crisis
and last updated 2020-12-11 23:47:40-05
WACO, TX â One Waco business started helping others make it through the crisis with pandemic PR.
Early on, Liz Anderson learned the ropes of crisis communication, partnering with a bigger company.
She eventually took over the project herself while remembering two important concepts. Be proactive, and be honest and transparent, she explained.
That simple idea, honesty is the best policy, became the foundation for her new COVID crisis business Pandemic PR. You have to be honest with people. You don t want to hide anything. I think the worst thing that could happen is something bad happens like a super spreader event and for that business to not even acknowledge it. That s sad, said Anderson.