"Complex, relatable, non-judgemental and youth-centred storylines can make HIV edutainment engaging to youth audiences." Decades of heavy investment in communication campaigns to combat early misinformation and HIV-related stigma in South Africa, the country with the largest population of people living with HIV (UNAIDS, 2020), have resulted in mess
"Peer influence and support online can be a powerful public health tool as people have a great capacity to influence each other and shape norms around public health." In April 2020, as cases COVID-19 spread across the globe, MTV Staying Alive Foundation (SAF) created the educational-entertainment digital miniseries MTV Shuga: Alone Together in an e
"Peer influence and support online can be a powerful public health tool as people have a great capacity to influence each other and shape norms around public health." In April 2020, as cases COVID-19 spread across the globe, MTV Staying Alive Foundation (SAF) created the educational-entertainment digital miniseries MTV Shuga: Alone Together in an e