'It Is Guiding Us to Protect Ourselves': A Qualitative Investigation into Why Young People Engage with a Mass-Media HIV Education Campaign

"Complex, relatable, non-judgemental and youth-centred storylines can make HIV edutainment engaging to youth audiences." Decades of heavy investment in communication campaigns to combat early misinformation and HIV-related stigma in South Africa, the country with the largest population of people living with HIV (UNAIDS, 2020), have resulted in mess

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