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With Hollywood’s writers striking, broadcast networks and streaming platforms may soon be forced to adapt their programming and production plans. Even in light of a potential mix-up, however, media industry leaders believe viewership will remain steady – and advertisers will simply follow audience eyeballs.

United statesJimmy fallonStacey stewartTony marlowHunter terryWriters guildInteractive advertising bureau newfrontsAlliance of motionTelevision producersAmerica westMotion pictureParamount plusNegotiating committeeInteractive advertising bureauJimmy kimmel liveTonight show