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From plant-based to cell cultured, alternative meat and dairy has excited innovators and investors alike. But is the category now showing signs of slow-down? Join us for a two-day deep dive into all things alt meat and dairy at this week’s Protein Vision 2023.
Plant-based has boomed in recent years, with flexitarians keen to try vegan alternatives to their meaty favourites. But signs that category growth is wavering suggests repeat purchases are not assured. How can plant-based meat makers reverse this trend and win over consumers for good?