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Embracing circular business models unlocks opportunities for companies to engage with customers, optimise resource utilisation and ensure a sustainable future.

Luk van wassenhoveVan wassenhoveLoic sadouletLaurence fontinoyAtalay atasuSustainable business initiativeMarketing sales excellence initiativeEuropean unionProfessor of technologyDiscovery eventSales excellence initiativeOperations managementHarvard business reviewEmeritus professorPolitical scienceSustainable development goals