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The best rebrands of the 2000s
From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed
United kingdom
United states
City of
Abigail baldwin
Zhua chen
Lisa franck
Stefan sagmeister
Kashiwa sato
Tiger woods
Ian paget
Chris newell
Ken yarwood
Allen adamson
Wolff olins
Nazy farkhondeh
Media lab
The best rebrands of the 2010s, chosen by experts
As multi-channel campaigns evolved, brands turned to brazen adverts, stripped-back logos and brand new names
United states
United kingdom
City of
Derek koch
Bloomberg businessweek
Scott chapman
Lisa franck
Isaiah mustafa
Sarah macpherson
Gemma wilson
Chris newell
Ben jones
Jonny aldrich
Richard turley
Adrianna parsons
Abigail baldwin
The best rebrands of 2020s (so far)
From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.
France general
San francisco
United states
United kingdom
City of
Jonny aldrich
Riccardo tisci
Jack cox
Abigail baldwin
Gaby watson
Scott chapman
Sarah macpherson
Jones knowles ritchie
Oconnor edwards
Stephanie zabala
Allen adamson
The best adverts of the 1990s
From cinematic epics to iconic silliness, these are the best ads of the decade as picked by industry experts.
United states
United kingdom
New york
City of
Pittman hensley
Roberto carlos
Olivierio toscani
David fincher
Jonathan glazer
Arivaldo ferreira
Holly bamford
Simons palmer
Rob fletcher
Richard dreyfus
Paul hirsch
Tom selleck
The best logos of the 1930s
From the commanding to the playful, in an era of global turmoil and transformation, these are the best logos of the 1930s, as picked by designers and industry experts.
United kingdom
City of
Lisa franck
Derek koch
Frank mason robinson
John randall
Automobili torino
Saul bass
John stith pemberton
Max field
Dyneisha gross
Latin horch
August horch
Ian paget
George eastman
Leigh chandler
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